They say they will manufacture their e-cigs by themselves
they have not done it yet: you cannot buy Hop-On branded cigarettes anywhere.
So far, their financial had shown $0 in "Cost of Goods",
so it was easy business: they didn't have to buy the cigarettes, USAcig was doing the shipping, and HPNN was receiving a commission on every sale.
And yet Hop-On managed to lost oodles of money doing that.
Now they will have to pay for the raw materials, pay for the manufacturing, pay for the shipping, create a new brand and start marketing it, etc, etc, etc...
With what money ? Their last financial shows $120 cash. (And $10M of debts).
I don't expect they will start offering their new brand this year.
So, Q4 2010 revenues should be around $0: business as usual for this putrid company.