WOW! I will when a) Expo Holdings, Inc. sponsors a car instead of a truck and b) sponsorships are run to get the business of other sponsors rather than the people who view the races and associate the products with their favorite drivers. For someone who has now claimed to own a race car or a race car team or is a NASCAR driver or whatever it is you claim to be, you have misinterpreted the only thing having to do with race car sponsorship that is universally recognized...that of the sponsors like Expo Holdings "selling products on Monday, from winning on Sunday." A theme so completely understood and universally accepted by EVERYONE it has generated that small pnemonic rhyme. The second most commonly understood fact about racing you totally misrepresented about Expo's jaunt into it is that the audience and fan base for truck racing is less than 5% of that for car racing. In fact the truck sport that Expo Holdings totally wasted their cash on has less than 10% the following of monster trucks. And that fan base, as it is currently for NASCAR and racing in general, is eroding due to the economy. Making the Expo Holdings sponsorship exactly as I outlined it...a total and complete waste of advertising dollars by a company that couldn't afford it and was put into by the Messianic fantasies of their management wanting to appear larger than life. The "priceless exposure" as you so laughably put it from two races (one of which lasted less than 60 seconds) was over following the second race in Atlanta. Something else which someone with minimal exposure to racing knows is that sponsorships are only valuable when the name becomes associated with the team or driver through repeated, month after month, year after year exposure. There isn't a human being on earth save those few associated with JD Brown and his arrogant cronies who associate Expo Holdings with racing anywhere...carracing, truck racing, dog sled racing...NOTHING. THAT is a FACT and you know it...IF you knew anything at all about racing and Expo Holdings association with it, which would appear to be in serious question. BTW, it is a complete prevarication to state that Expo Holdings is about to place their cabinetry in IKEA or Menards or Home Depot. A total falsehood of which there is no proof, no evidence (circumstancial or otherwise) and in reality, little or no chance of ever happening. This is a near bankrupt company engaged in the endless theft of their shareholder's equity that would have been out of business years ago were it not for the theft of that equity and it's constant conversion to cash used to make up for management's total ineptitude. Doing pointless, stupid and ineffective things like sponsoring race trucks with their shareholder's equity. IMHO.
SBB
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