They don't even have to think of things like this. They have people like us (investors who have plunked down their money) giving them a multitude of ideas.
The biggest brain buster to me is not showing the device to get the stock price up. If it is truly revolutionary, the stock goes to $1+ right away. The dilution can be much smaller and all the company debt can be paid off. heck, Dean could sell the building to the company.
However, I guess I am answering my own question....the device is NOT REVOLUTIONARY as described or we would have seen it in action already (along with 100's of medical professionals, bloggers, etc... having seen it.