Misleading shareholders in any way and diluting their stock into the ground is very much the company's fault. How many initiatves did they put out a press release on that made it sound like this company was going to take off that completely ended up flopping or stalling out. DRTV, Army, Military, C-store, ISK, Trackmoist, Piggly Wiggly, Canada Walmart, Smart Wet Cleaning, Mexico, N Korea, Germany, China, India and the list goes on. Have you really even tried the product? Their "lead" product, I cant believe that there are too many people that actually believe this product really is eco-friendly and that it actually works on very many stains. It doesnt take a genious to bring a bottle home and find out it that it wont take out set in stains very well and that the order is very unpleasant.