Now they have to "cover" or buy back those shares they shorted. My bet is they planned on taking this back down to .0005 or so to cover, but the company has thrown a wrench in their little game. So now they are forced to slow fill and stack the ask with no shares in hopes they can cover by taking eyes away from this, crushing momentum, and covering low. However, I think the company is also wise to this. Shorts will burn.