Replies to post #10625 on Intelligent Living Inc. (fka ILIV)

[riverandfold]

GM Dadx4 - the other part of this agreement that is "OK" imo is the inventory transfer. We all know that the Tsunami putters weren't selling very good, and even those that sold were horrible profit margins due to the HIGH mfg costs these putters carried with them from the Caldwell acquisition (as seen on the June 10Q) Although, I would have preferred these putters to sell good and FEEL to receive funds for these sales, this inventory is dragging on the Balance Sheet. Per Lee Miller, we know that FEEL has shifted it's full sales focus to the Wedges and to the low cost, high margin, FEEL grips as opposed to these putters.

So, if FEEL can in part pay for this media campaign with this high valued inventory that isn't selling very well? then WONDERFUL, good management move IMO!