With recent shorting, those short will have to deliver shares they do not own and pay others that bought their divies, so I expect buying pressure over the 13 days from the 16th on
and that is absent any other news or the lauch
likely to be an additive thing, buying by those who owe the divy, some news and the launch.
Great time of year to promote this, holiday season, people indoors and paying more attention to entertainment due to seasons and economy