It's a friday, not much buying usually goes on. Lots of people probably put up sell orders and left for the day. Which means stocks were just trading hands.
while there has been good volume today.. the momo wasn't heavy enough to drive this up. To be honest this is what you want; if we rocketed today we would see a massive sell off on Monday open due to profit takers. This way we got a PR, we got good gains; all Eyes will be on VMGI monday.. which will create the momo that you are probably hoping to see ;).