Replies to post #220224 on NeoMedia Technologies, Inc (NEOM)

[Poptech]

codes: My comment to Neustar is taken from an old real estate adage: It's reporting, reporting, reporting.

The rest of the blog is already being done by direct codes. You can redirect on the fly and in real time so the "Flexibility" and the "Value-Added Services" bullets already exist with direct codes. You can make smaller codes with several apps so "Size" is not a real concern anymore. We did a direct code with BeeTagg that started out only 1/4" x 1/4" with the full direct link embedded. How much smaller can it go before the consumer doesn't see it? We decided it was too small.

Clients can manage their own direct codes with user logins so that addresses their "Security" and "Flexibility" bullet points. I think this not a great idea; user's should pay the upcharge to have the campaign manager do the entry and testing.

The Portability benefit is painful since Neustar keeps talking about campaign managers going out of business when it is the very campaign managers they are recruiting. Essentially, "when one of campaign managers goes belly up..." This is an arrogant, nonstarter message.

So the last bullet left is Reporting, Reporting, Reporting. JMHO