Watch the demo...go home with brochure and potentially a bottle...the brochure can be given to family or friends who could not see the demo in store....how likely is that to happen?....probably slim...but even if the brochure is taken home and left on a kitchen counter...it is gaining more eyes on the product and company by others....now when those family members see a pretty bottle on the shelf or counter the next time they go to the store...they may remember that brochure and buy...how likely is that??? lolol...prolly slim....but you never know...