I think you pretty much answered your own question. I normally only share what I am doing on another board (private). However I have watched Lotto and he seems to have learned to make it happen. I first though why but at ASK and continue buying at ASK. Seemed like a way to really get under water. Then it jumps by 100%, 50%, 25% and so on with much heavier volumes. Yes you will have more money tied up but only for a few days and when you decide to sell again sell at current ASK or a tad higher.
Question is did Rob move this by himself or are insiders involved. Could be both but I think it was him and a few that helped carry some of the weight.
Personal Sentiment:
I really don't care what this company does for mankind. I just want to continue making a profit. Some bozo on Y board said "they will just leave you holding the bag.". If you invested for your belief in a company then you should not have to worry. But this ain't Apple, Texas Inst. or DOW Chemical.