Boss, what I meant by expensive was, the company that bought/owns that precious ad time during the super bowl knows full well they are basically letting another company piggy back on the time they spent millions to buy, and are not just going to let them jump in for as little as a year of free service. I'm sure there would have to be some major coin or other considerations changing hands as well. I doubt that throwing in GOIG shares will do the job so I would strike that option out.
I do agree with your response as far as it being cheap to actually add to the commercial itself, I'm just talking about what it would take for a company to actually agree to it.
JMHO of course...it would be nice if it happened, but I'm not holding my breath...
Thanks...