Taking myself as an example, the last time when short attacked, I took the opportunity to load up big time. It became the largest holdings in my accounts (until CCME went parabolic.) I sold my last shares today without even reading the article.
"UTA - are the sellers really falling for this sh*t (again) or is it just people who are scared and were forced into some profit-taking???"
On the other hand, I would buy back the shares if the stock dips further.