Personally, I can't believe this company is still around...
I think you may be exactly right, the owner and company is simply trying to survive. I have other thoughts as well as to why the company is failing but would not just dump them in the open, I am pretty sure Martin is monitoring this board and my messages would only be deleted.
Thank you kezzek for posting your thoughts, I believe you to be right on many accounts and those that are not pleased by the things you have to say are only so because you are correct.