For me, it is based on the line-up of PRs that are expected based on prior PRs. Read up and you will see that there are 2-3 PRs coming in a couple of weeks.
No news and we are moving up / holding....calculate what 2-3 PRs will do, especially the nature of them and you will come to similar conclusions. Actually my estimate of .01 may be conservative based on what the stock is doing this week.
Their games all over Walmart stores....Which is a HUGE plus... Christmas shopping is going to be crazy this year as predicted by the economist. Sales prices goes up. PPS goes up!