Replies to post #149902 on Winning Brands Corporation (WNBD)

[wizkid1]

Business can be a moving target at times so changing strategy to put money to the best use is prudent. I personally beleive we are not ready for a national rollout but expending region by region should work well. Targetted advertising to move product off the shelfs in areas you already have a large presence is money better spent IMO. More product sold, more money to expand with. I think it was prudent to change tact temporarily. Remember, DRTV is not off the table, just delayed.

[just_an_ant]

The only thing consistent that I see is the convenience stores...but even those don't always stock the bottles at a consistent rate...DRTV was suppose to have refurbished and brought back wasn't it?

I don't see C-Store (Indy/Cleveland) as being consistent. I don't think enough initiatives happened as quickly or as needed to sustain those early initiatives in those cities; although I suspect there are still some stores carrying it, I expect some have fallen out after nearly year and half (certain attrition is natural if stores don't actively recommend or promote product themselves - as brand hasn't emerge to be self-sustaining, or known through advertising means)

Australia and New Zealand growth has been pretty consistent imo. Walsh is doing a good job in growing and expanding the base of WC customers in multiple sectors there.

USA (with Lancaster) has had a consistent rate as more and more retailers are coming onboard and we are in our first USA National account with Lowes in three stores in Ohio. Expanding more into grocery via Spartan and the new strip test forthcoming in a distributor with 7,000 store reach. Looks promising to expand into more Pharmacy (especially in New York) which also relates to your DRTV question

Sep 30th blog update

QUESTION:

* “Any update on the revised DRTV ad?”

ANSWER:

The possibility exists that Winning Colours Stain Remover may appear in approximately 250 Manhattan pharmacies in January. The case can be made that saturation advertising in Manhattan to support the brand is a higher TV priority – thus postponing DRTV until presence across a major chain is in place nationally (because the DRTV signal is national). Consideration is being given to whether one affects the other. It’s an active discussion currently.

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If you go back and look at DRTV (PRs,etc.), it was originally going to go live upon the "activation" of a national account. But as development was being made and $$ spent on/towards making commercial, the national account activation didn't happen. So WNBD was pregnant, so it proceeded ahead in limited/test fashion with it (this was second time the USA National account let us down as 'partners' for whatever internal reasons - first being the sweepstakes and advertising with Nascar magazine in 2009).

So I don't think DRTV is dead, it more like postponed until certain saturation and activation by national type accounts. The PR from Dec 2009 still holds weight as initiatives have slide according to rollouts/activation of certain accounts to get the most bang for the buck imo

http://www.winningbrandscorporation.com/files/newsfiles_09/dec4_2009.htm

Winning Brands CEO, Eric Lehner, explains the context: “We have now received in writing confirmation of our being an approved trading partner with our first major U.S. retailer with national reach. Pending the activation of this relationship, we will commence building an “As Seen on TV” stature for Winning Colours Stain Remover. It is well known that products which are active in the DRTV platform can be particularly successful in traditional retail because of the appeal for consumers of “celebrity” products and the convenience of purchasing them spontaneously in stores.