Good stuff easy....great analogy by author...
Morgan also noted that carriers in the U.S. are selling more smartphones than their networks can support. "When it comes to carriers, the decisions are coming from the marketing and business folks who do the advertising and sales to customers, so all they care about is loading the cart and forgetting the horse," he said.
The horse in Morgan's metaphor is the network, managed by the carriers' network engineers "who are viewed as a cost center and are not driving the high-level decision-making." He said carriers are trying to get as many customers on data plans as they can and "putting in as little as possible toward network improvements," even with many billions of dollars being spent on network growth a year.
"Unfortunately, this smartphone growth is so fast that the carriers need to worry about the horse, especially in the U.S.," Morgan said.
Now with the "white spaces" MDGC holds the slipper that fits on Cinderella's foot.