Mar 01, 2005 (M2 PRESSWIRE via COMTEX) -- EZ2 Companies, Inc. (OTCBB:EZTO), has launched http://www.ez2auction.com, its auction website. Ez2Auction.com allows you to place an item for auction in a video format. Powered by EZ2stream, auctions can be posted containing video descriptions of the item recorded by the seller using just a webcam, microphone, and a computer browser. Up to 30 seconds of video can be recorded along with the traditional auction descriptions and photos. An EZ2Stream account is required.
EZ2 Companies, Inc. is a provider of Internet based services to its clients, ranging from dating and relationship services, rental services, internet search and national mortgage services. The Company operates several Internet portals: EZ2Rent.com, EZ2Ask.com, EZ2Date.com, EZ2Mortgage.com, EZ2Movies.com and EZ2Vacation.com. The offerings are focused on building traffic and allowing targeted permission based, opt-in email solicitation to users to co-brand products.
"As with each Ez2Companies.com website, we are looking to the future and the next emerging technology," said Otto Bethlen, CEO of EZ2 Companies. "With our system you can record video online using just your web browser, a web cam and microphone, and then add it to your website, put it up for auction, or whatever else you wish; the list keeps growing. Our marketing plans include cross promotion to the users of EZ2 Companies services, which now tops over 2,500,000 subscribers. With Ez2Auction.com pricing of 99 cents per item, and EZ2stream monthly licensing fees, EZ2 Companies anticipates to increase revenues over the coming year."
Online auction sites racked up record revenues of US$556 million in May 2004 - a 149 percent spike from their $223 million in sales in May 2000 - according to a report released by Nielsen//NetRatings and Harris Interactive.
"Auctions have grown from a niche clientele of collectors to become a mainstream vehicle for online purchases," NetRatings e-commerce vice president Sean Kaldor said. The report found that more than 6.2 million consumers conducted online transactions at auction sites for the month, a 22 percent jump from the 5.1 million that did so in May 2000.
Moreover, the report said that these surging metrics helped push online auctions up in rank to the third largest e-commerce category, behind books and apparel. As a further testament to the popularity of online auction sites, the study also concluded that online auction revenue claimed a 10 percent stake of overall Internet spending, climbing from 8 percent a year ago. Meanwhile, total e-commerce spending for May ballooned 104 percent, to nearly $5.4 billion, from $2.6 billion during the same period last year.
The Emerging Stock Report feels that astute investors should keep a close eye on EZTO as it brings a visual dimension to the proven category of online auctions. Innovators who bring products to the online environment can spread their success very quickly if the product is right. The success of online auction companies like Ebay should be noted. The Emerging Stock Report will continue to follow this company and sector and report back to astute investors.
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