why didnt they act when the share price was the opposite of all time lows?
I would ask the same question of everyone who didn't sell and take profit at the all time highs, or who entered the trade high.
Answer: they didn't think it was an all time high, hope runs stronger as the price climbs. At this present level, hope is crushed and we look more dispassionately at the price action. The management is accepting that this is the price they can get, and traders see this as a price they want.
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