The unsubstantial PR's will probably continue. Look for terms such as:"anticipate(s)," "expect(s)," "intend(s)," "plan(s)," "target(s)," "project(s)," "will," "believe(s)," “may,” “would,” "seek(s)," "estimate(s)" . Then, you'll know that the money is in the bank. Just like Mr. Plummer's partners at MSGI.