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inforcash

10/14/10 2:24 PM

#14149 RE: Fastmandoo #14148

Today's PR is VERY Important!

Why? Not just because they are about to execute a huge email marketing campaign....but look at the date that the campaign starts....NOVEMBER 1

Why is that important? Because, per prior PR, we know that they have an agreement with WALMART to have product delivered before October 31.

Now connect the two. The email campaign being scheduled to start on November 1 means that LFBG has either already delivered the agreed upon shipments to WALMART or is confident that they will do it on time.

How do they connect? Well, what do you think the email campaign is going to say? Something like "LFBG's newest games now available at your local Walmart!!!" And they aren't going to initiate a campaign unless the product is guaranteed to be in the stores. Last thing you want is to drive customers to the stores and have no product. That is the quickest way to lose a customer forever.

My point is that this is the clearest signal we could be given by LFBG that we are soon to be in Walmart.

Last thought. To get product distributed to each Walmart store is not an overnight process. My guess is that they need to have product at Walmart's distribution 10-14 days prior to being on the shelves to allow for transportation, etc. That being said, my guess is that shipment(s) are being received now.....