Wayne,
Nice pitch for Spotify!
First of all, it’s simple and it works. Simplicity is the key and that’s what makes all of the Spotify competitors look lame by comparison. It’s hands down the best of its class.
It also works on a business level, as the service has established an impressive and growing consumer base in Europe. Of course, if you’re a record label guy, that doesn’t count. All that matters is the US and anything that works anywhere else will never work in the US. There’s just no rational reason to believe that the same model would not be successful here.
Another thing that separates Spotify from the competition: they’re smarter. Flat out. They just completed their first major hardware deal with Sonos and clearly there’s more to come.
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