But I think at first they had a different vision for how the voice keywords were going to work.
More of a iphone/droid type of thing that leveraged GPS, etc. For instance, if you're in the middle of no where and needed a tow truck - just text towtruck to 46800 and the nearest one would call back.
Thats what i *think* they started of trying to do...
Now, I'm wondering if they have shifted gears on that...