If you mean using SMS codes, like what Comcast is doing, your right, but they will be limited to the features that SMS offers.
If any company wants the features of a Voice Keyword they will have to get it from Go800.
Everyone needs to know the difference in the features between SMS and Voice Keywords. The facts are out there. Many here know them, very few don't.
Potential new investors need to understand the difference, this is important.
Thanks.
I gotta get back to the phones. (Correcting misinformation could be a full time job)