What we need are announements of new subscribers to XREX.
This does have the potential to be an industry standard - if most of the industry starts using this service, we will be rewarded as all market leaders are. Like AMZN ( the first internet retailer), EBAY (first auction site), YHOO (first portal) and so on.
Of course, NMXS needs to move fast - they have a lead now, of probably two years at most ( unless others have similar stuff ready) and likely only one year. So they need to build the momentum in a hurry.
Revenues/profits do not matter; the market, if it perceives a winner, it will reward well.