Opportunity stated: "There is no update anywhere on the collection of new data they make reference to in the pr, so what and where is this new information on the data that requires a relaunch and will drive new sales?"
Opportunity, first of all, what exactly was the "data" Moro collected. From what I gather from Vet comments, it was an offer for a free test to participate in a study. Now really, think about that for a minute. Who are the subjects? Answer: a group of uncontrolled subjects. Who knows if they are normal or if they have cancer. The Vet might make comments on the medical condition of the animal but that is the extent of any control. IMO, any data collected via that method would be junk. Sure, it is data but is it worth anything?
IMO, the real reason for the so called data collection was FREE SAMPLES. When the inhouse studies were done, Moro Obtained samples from reliable sources that were either known to be normal or known to be cancer. Now, that can be a controlled study.