Linda Gaal Director of Marketing at WordLogic Corporation
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Greater St. Louis Area
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.Current•Director of Marketing at WordLogic Corporation
•Owner at The UltraViolets
Past•Strategic Marketing Consultant at LG Marketing
•Search Director at GroupM
•Search Director at Mediaedge:cia
Interactive Marketing Manager at Scottrade Media Coordinator at Contemporary Productions Manager and Store Merchandiser at Grandpa's Managing Editor at The University News see less...
Linda Gaal’s Summary
15+ years strategically driving brand visibility and profitability for Fortune 500 and Privately-Held companies. Highly-competitive, passionate, persuasive, articulate and able to achieve results others believed to be impossible. Experience in all areas of Online & Offline Marketing, including: Display, Search Engine Optimization, Search Engine Marketing, Mobile, Video, Social Media Marketing, Web Analytics, Television, Print and Radio
DEMONSTRATED SUCCESS RECORD IN:
• Branding, managing and positioning financial services / brokerage clients and their products to be leaders in the online marketplace, including Scottrade becoming a top online advertiser in the US and iShares to become the ETF marketing leader in all major Search Engines
• Producing substantial results, such as working with IT and various departments to design and launch a rebranded Scottrade Website within 4 months, increasing traffic 300% in one year
• Distilling value, overcoming objections and securing hard-to-close deals including Scottrade’s exclusive logo placement on the very prestigious Yahoo.com home page
• Agency and in-house campaign execution of strategies and tactics for integrating traditional offline advertising and online marketing, including Jaguar’s XF 2008 Oscars campaign – saving a TV ad’s absence of a Website URL by supporting the commercials with a successful SEM PPC campaign
• Motivating staff to peak performance levels, which led to employee recognition and promotion
• Project management from small campaigns to large-scale efforts, including launching a successful SEM campaign for Citi’s Forex Trading platform in the US in 2008, producing effective results that prompted takeover of CitiFX's global SEM management in 2009
• Tough media negotiations, leading to $40M in savings over 8 years for Scottrade
Linda Gaal’s Experience
Director of Marketing
WordLogic Corporation
(Public Company; WLGC; Computer Software industry)
August 2010 — Present (2 months)
• Create strategic Online Marketing campaigns to boost brand recognition, manage brand reputation and increase revenue.
• Develop Social Media Marketing strategies to complement marketing and PR campaigns.
• Identify opportunities to leverage existing SEM and SEO campaigns through optimization, analysis and applications of best practices.
• Integrate Online Marketing campaigns with Offline Marketing campaigns, creating a holistic marketing strategy.
• Incorporate analytics to measure campaign success and identify areas for strategic growth.
Owner
The UltraViolets
(Music industry)
August 1996 — Present (14 years 2 months)
The UltraViolets perform at over 100 shows per year, including annual performances at the St. Patrick's Day Parade in Dowtown St. Louis, NCAA Final 4 Events and at the St. Louis Cardinals Opening Day celebrations outside of Busch Stadium.
Some clients include:
• Kaplan
• KTRS AM 550
• Marshall Faulk Foundation
• St. Louis Sports Commission
• SLU Law School
• The Wall Street Journal Online
• Yahoo!
(Public Company; WPPGY; Marketing and Advertising industry)
June 2007 — December 2009 (2 years 7 months)
• Develop strategic national and global Search Marketing campaigns for GroupM clients
• Oversee GroupM client service teams to ensure campaign strategy and execution meet client goals
• Manage multi-million dollar annual budgets
• Identify opportunities to leverage clients in Search (SEO and SEM), Mobile, Social Media and Digital Marketing
• Strong relationships with Search and Content Providers including Google, Yahoo!, Bing/MSN, AOL, Ask.com, Business.com, MIVA and Marchex
Partial client list and campaigns managed include:
• Barclays Global Investors: iShares, iShares 529, iShares in 401(k), iPath and Defined Contributions
• Blackrock
• Chevron: Human Energy, Global Recruitment, Retail, Will You Join Us, Reputation Management
• Citibank: CitiFX Pro Global - US, Hong Kong, Switzerland, Philippines, Taiwan
• Citibank: Citi Never Sleeps, Citi Cards
• Jaguar: New Cars and Certified Pre-Owned, Local Dealers and National Branding, XF, XJ, XK, Oscars Promotion
• Land Rover: New Cars and Certified Pre-Owned, Local Dealers and National Branding, LR, LR2, LR3, Range Rover, Range Rover Sport, Driving School, Land Rover Enthusiast Social Media, NCAA Final Four Sponsorship
• Regions Bank: Green Checking, Commercial Banking
• Schick®: Intuition, Quattro© Titanium YouTube Promotion
Search Director
Mediaedge:cia
(Public Company; WPPGY; Marketing and Advertising industry)
May 2007 — December 2009 (2 years 8 months)
Mediaedge:cia (aka MECi and MEC) is part of the GroupM/WPP family
Interactive Marketing Manager
Scottrade
(Privately Held; Financial Services industry)
May 1999 — April 2007 (8 years )
• Created and managed Scottrade's Online Marketing strategy
• Solely managed an annual budget of $50 Million
• Managed all Display advertising, SEM and SEO and Web content
• Integrated all offline media with online advertising, creating a holistic marketing effort
• Purchased Radio, Print and Television advertising for several years prior to full-time media buyers added to the Marketing team
Some accomplishments include:
• Negotiating 50+ Online advertising buys annually, saving more than $40 million in negotiations over 8 years
• Conceptualizing and negotiating the exclusive placement of Scottrade's logo on Yahoo.com's home page, resulting in substantial click-thrus to Scottrade.com
• Initializing the relationship between Scottrade and Net Zero as Net Zero's quote provider -- a relationship that is now being mirrored with other Scottrade partners -- resulting in efficient, loyal traffic to Scottrade.com
• Designing Internet banner ads resulting in thousands of leads and new accounts
• Through SEO and a full Website redesign, drove 300% more traffic to Scottrade.com in 1 year.
• Presenting New Media opportunities to leverage Scottrade's brand, including Webcasting - now an integral part of customer education and training
Scottrade is a top 5 online stock brokerage and the one of the largest online advertisers in the US
• Interviewed Tenzin Gyatso, the 14th Dalai Lama of Tibet, in-person when he visited St. Louis.
• Broke a news story and helped solve a homicide with local CBS affiliate
Linda Gaal’s Groups:
Gateway Interactive Marketing Association (GIMA)
iMedia Connection.
Advertising Professional
The RFP Database
Yahoo!
Job & Career Network USA
Indeed.com
SES Conference & Expo
eMarketing Association Network
Internet Recruiting
The Internet Marketing Conference (IMC) Group
Online Advertising Professionals
Sr level Internet Marketers Group, Internet Marketing Professionals Only.
Saint Louis University Alumni Association
FastTrack Business Network
Search Marketing Salon
Search Engine Land
Twitter
Mobile Analytics
Search Engine Watch
Job & Career Network
Online Marketing Network
Social Media Marketing
Social Media & SEO
SEO SEM (Search Engine Optimization & Internet Marketing)
PPC Marketing
New Media Social/ New Media Hire
LinkedWorking St. Louis
Gateway Interactive Marketing Association
Online Marketing Media
TopLinked Marketing Professionals
Women in Financial Markets
iMedia Brand Summit
Microsoft adExcellence
GroupM (WPP) People and Alumni
Google Analytics
Scottrade Family
Marketers on twitter
Interactive Marketing Experts
The Ad Club of Saint Louis
Global Jobs Network
syncrospace: UNIFYING MEDIA by synchronizing the future in the now
Microsoft Bing | www.bing.com
St. Louis Women in Media
USA Midwest Job & Career Network
Las Vegas Job & Career Network
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