Many of the people that buy into these stocks have no idea what the company does let alone the name. They play the momentum and once they see it dying out they'll sell and move on.
Similar to what happened Wed-Thursday last week. The stock ran nicely Wednesday but lost momentum early on Thursday. There were a bunch of sellers at .06 but someone (who probably did the DD) was adding a ton at .06.
Longs will bank on this once we start getting updates.