I agree with here2help in regards to product launch coinciding with advertising. It makes sense to me to have the product at the distribution warehouse, but not really on shelves at convenience stores yet.
My personal opinion is we don't see anything until around the beginning of the NBA season, thanks to this product being Grandma ma's tea. Commercials on ESPN, PR release, and Grandma ma all about the same time.
I know that when our restaraunts release a new menu rollout, we don't make a mention to anyone or put any commercials out until we have product to supply to customers, so I don't see tea being readily available until they are ready for their first big push.
And of course, they could put a PR out tomorrow for all I know, but it's all good speculation :)
News 
Market Data 
Discover 
