well he is keeping it on the up and up, i would he cant sell when good news is comming, he cant hold it until then and sell, i would rather see him sell on a normal trading day then nock the crap out of it on good news, and a insider cant do that anyway.
I believe Mr. Rich has a 10% stake in the property itself. Well, maybe he needed the cash for some reason. Never know what someone's financial situation is, and as others have mentioned he isn't taking a salary. This is no big deal in the scheme of things IMO.
John: ~ Luke is 10% owner in the property so that is worth about $1 million right now, plus there is an agreement in place where he can buy shares at .14$ anytime over the next two years, so since he did not get paid for doing any field work he sold some shares to pay for his time that he can buy back at any time