The sports betting shows right before the NFL games on Sunday on ESPN radio as well as many local radio programs. Go800 was made for these people. They are also giving you an 800 # that is hard to remember. How about text "WIN" to 46800 to get a free pick, or be connected to one of their representatives. If one of the guys on a show syndicated on ESPN started using it espeically during football season it would be awesome exposure.