They have mentioned 7-Eleven and K-Mart in Arizona, California and Nevada getting the product in this production run for a while now. All that came out right before they brought in James Robinson as the new national sales manager to solidify the deals.
It looks like they are waiting on the PR to have product on the shelves in many different states and cities so they aren't just reporting one city or state at a time. I think that would have greater impact personally.
Also, I see everyone saying Elmira is the east coast, but they have named two other distributors in that area. 1 was in Pennsylvania and the other was covering all of Long Island. Has anyone contact Specialty Foods Group in NY to find out if they've received their order?
If someone lives in Los Angeles, they should contact the company and find out what 7-Elevens they can grab the product in, and then post those pics of product in the fridge. Just my opinion on things. It's looking like they are pushing the PR to next week since we've reached Thursday and no PR :(