>>However, your postulation that $60K might be a "good living" requires just a wee bit of education on the expenses associated with the expected "lifestyle" of a CEO.<<
OK, I'm home now and re-read this part of your message.
What one person considers a good living and what I consider a decent living for an unprofitable company could be different.
I really see no reason to be paid more than $100-150k/year in salary. I'd much rather build up huge piles of stock over time. Matter of fact, if I were to start, run, and "live" a public company, I'd probably just pay myself a salary I "need" and let the rest be put back into the company buying up stock for me from the open market. There's nothing more assuring to investors than a CEO/Pres buying up its own stock.
I'm a simple guy though. Let me have an office, a proper number of assistant(s), accountant(s), lawyer(s) (respective to the size of the business), a fridge full of Pepsi, daily round of donuts, and a Apple computer (OS X 10.2) with a 23-inch screen....and that's all I need. I'm ready to rock baby! I'd sleep there if I had a bed.