Just another fat-figure they can add to the financials....try marketing it...I bet Favrille tried already.
Through May of 2008, pre-merger Favrille had spent more than $140 million on the creation and development of intellectual property, which includes clinical trials data, patient samples, patents and other assets. The Company is working towards entering into licensing agreements with biopharmaceutical companies, academic institutions, research organizations and others regarding the use of the assets.