Replies to post #23343 on Bravada International Ltd (BRAV)

[Packpitts]

http://www.kohls.com/kohlsStore/homepage.jsp?pfx=pfx_google_roi&cid=bsolo

search keyword: Vata

[levitateme]

they have for awhile, they have online sales only, and they only have a few limited vata brasil styles for sale. Bravada Vata clothing line is exclusive and co-branded with the manufacturer, and sells hand-picked exclusive Bravada Vata designs, and has a far wider, and much better (IMHO) clothing collection to choose from. In addition to the many exclusive clothing pieces, they also have available the other pieces that other stores can carry, to curb any 'bleeding' of sales elsewhere. Bravada is the only seller that has exclusive rights to use television, magazines, and other media to advertise any Vata clothing. Bravada is the only seller who has celebrities sponsoring and endorsing their exclusive line, directing all consumers directly to Bravada Vata products, sold at Bravada Women's Athletica. Additionally, we were told in a recent conference call to expect an exclusive 'celebrity' line soon, that's in the works.

yes they have an "exclusive marketing agreement" for distribution "for the direct response marketing vehicle."


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Direct-response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. This is in contrast to direct marketing in which the marketer contacts the potential customer directly.
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the way i understand this is noone else can use television, magazines, or other media to sell vata by direct response marketing. the manufacturer itself sells some clothing directly but if you check their prices they are not competetive and i don't think they are trying to be - bravada undercuts their prices in every clothing category. bravada is the brand kim kardashian is promoting - all ads and links involving kim point straight to bravada. this is a form of direct response marketing, using a celebrity endorsement through tv and magazines to direct buyers to bravada websites. home shopping networks are another form of direct response marketing. bravada also has rights to develop an exclusive "premiere" line with vata designers. also from the following PR, bravada is selling quite a few exclusive designs:

According to the following key PR released on 9/10/09, there will be 3 categories of VATA products. The way I understand this, the 3rd category is the ONLY category that is not EXCLUSIVE, and the reason for that is to curb any "bleeding" of sales if someone wants to purchase a clothing piece not offered in the other two MFLI exclusive collections. Read for yourself and see if you come to the same conclusion:



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Muscle Flex Inc. Signs a Comprehensive Agreement With Houston PAD, Master Distributor of VATA Brasil(TM) OneFit(TM) Active Wear, to Market an Exclusive Women's Sport Active Wear Collection and Co-Branded Collection; Officially Launches MuscleFlexVATA.com

Companies:Muscle Flex, Inc. Press Release Source: Muscle Flex Inc. On Thursday September 10, 2009, 5:00 am EDT
LOS ANGELES, CA--(Marketwire - 09/10/09) - Muscle Flex Inc. (Pinksheets:MFLI - News) announced today that it has signed a comprehensive agreement with Houston PAD, master distributor of VATA Brasil(TM) OneFit(TM) (sizes 0 - 12) Active Wear, to market an exclusive Muscle Flex? by VATA Brasil(TM) Women's Sport & Active Wear Collection, a co-branded Muscle Flex VATA Brasil Collection as well as the full VATA Brasil(TM) line of Sports and Active Wear apparel. As well, Muscle Flex has officially launched www.MuscleFlexVATA.com which provides consumers and investors with detailed information regarding the product lines. Due to the scope of this agreement, Muscle Flex shall issue a number of additional press releases over the next short while and provide investors with agreement and product marketing details.

The agreement provides Muscle Flex Inc. three full and distinct apparel collections that it will market via a 30 minute television program as well as traditional and online retail channels.

The three Collections are:

The Exclusive Muscle Flex Premiere(TM) by VATA Brasil(TM) Collection -- The Muscle Flex Premiere line shall be an exclusive, original, sassy and sexy female active wear line co-developed by Muscle Flex and the design team at VATA Brasil. To be launched in early 2010.

The Muscle Flex VATA Brasil Collection -- This Collection shall be comprised of hand-picked pieces from the VATA Brasil collection that Muscle Flex shall co-brand with VATA Brasil. The collection shall encompass 15 - 18 pieces (NOTE: has increased to many more than this now) with an exclusive marketing agreement for the direct response marketing vehicle. To be launched in October 2009.

The VATA Brasil Collection -- Muscle Flex shall offer the full line of VATA Brasil Sports & Active Wear products on its website on a non-exclusive basis. This ensures that all sales and leads generated by Muscle Flex sales and marketing strategies will not be subject to any "bleeding" if other pieces from the VATA Brasil Collection are desired by the customer. To be launched in October 2009.

imo / do dd / glta