I think I extrapolated someting like 1.2 million from his example in the blog. But looking at the 1st 2 Qs, it's more like 1/2 million + per Q. Granted there should be less development time going forward, but there will be other new costs like advertisement and increased administrative costs to get to fully reporting and support the client base. Of course my estimates are of the back of the envelope nature. 2.5 million seems like relality to me and explains why we had to sell so many shares.