If you know nothing about JBI the article was good. If you know about JBI already, the artical was comical. So Niagara Magazine is just a small town local magazine from a city with 80K people right?
Generally real media picks up on stories from local media from the AP. So if this is a real story and not just a paid advertorial and if anyone deems it to be news worthy, then all media outlets should have already had access to the story. Wonder why no mainstream media have published it? Ru Uh!