I think it all fits together nicely...
First, put out an article in Nature for people to read after their summer holiday, and give them time to do some research in the labor day weekend.
Second, now that you got people's attention, put out a PR to confirm that article. (we'll know this week if that's true)
Third, update the home crowd and investors at Rice.
Fourth, change the world.
Fifth, by a new boat... :)
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