Don't teach your kids to hit or fight back; it will only make things worse. Here are five steps that are be good to suggest:
Ignore Move away Ask to stop Tell firmly to stop Tell an adult.
They left out the part about joining Facebook and Twitter -- you know, to only associate with people who like you:
"When I was a young boy, the bully called me names, stole my bicycle, forced me off the playground. He made fun of me in front of other children, forced me to turn over my lunch money each day, threatened to give me a black eye if I told adult authority figures. At different times I was subject to a wide range of degradation and abuse -- de-pantsing, spit in my face, forced to eat the playground dirt....To this day, their handprints, like a slap on the face, remain stark and defined on my soul."
Eric E. Rofes -- Making our Schools Safe for Sissies