I think that long term this will be a stock that will bring it's owners a very good return on their investment. ETNL for sure is not a great flipper stock as we don't have a lot of day traders and momentum traders to create the volume needed to work for that type of trading.
I am a long term investor here because I believe that this is a concept that is gaining traction in the funeral industry and also that this company has taken the right steps to be around for a long time to come.
There are others in the funeral industry that have chosen to invest here so you are not by yourself. Any insights into the industry will be welcomed. It is an idustry that has resisted change but that all seems to be changing. JMHO Have an excellent day!