You are right. The exposure has been tremendous. Unfortunately it drew very few sales. Doesn't get much bigger than ESPN. When I saw that coverage, I thought this may have a chance. Didn't work out. Stock price and sales turned abysmal. As far as funeral home knowledge/interest, my study (maybe not a large enough sampling) came up negative. AND THESE PLACES ARE IN EI's BACKYARD. These were not mom and pop places. A large chain in the area. Called 4, and none had heard of EI and their products. One mention of Batesville. Was at a funeral yesterday at another multi-facility company, and asked if they had heard of EI. Nope. Again, these are fairly affluent areas near the office of EI. Not a scientific test, must still haven't met an individual or funeral home that has heard of the company or products. I guess Matthews is going to fix all this. Wonder why investors aren't seeing the explosion that is beginning this month.
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