That is another thing that has me scratchin' my chin and going hummmm...is the fact that Microsoft is also a Mobile Marketing Assoc member...Hell weren't they the first and top of the pile tier 1 level group member?? I believe so...So Microsoft has to adhere to the rules and Consumer Best Pratices handbook...the whole nine yards...You KNOW that MMA is concerned about security.. We KNOW that Neustar is ditto...Google had a major security breach not to long ago and had to have Neustar bail its butt out...Soooooo...I am likein' the SECURE clearinghouse for all who play in the house here in the USA BUT..Don't forget MMA has German FEDS for Digital economy in place too...and the same rules and Best pratices guidelines apply there also....thats why i feel this is like the RESERCH IN MOTION deal where get the thing to where they CAN'T LIVE WITHOUT IT....then we settle the patents issue... PS ..we also had GOOGLE and NEUSTAR together on the SECRET WHITESPACE TEST last winter in rural america..Motorola was in there too!!