yes once its ran at halftime it usually airs ( a condenced version for a few weeks. sobe gekos dancing) as for signing up clients first, what better viewing audience .. world wide none the less! How many small business owners watch the halftime ? as many as non business owners !
No it isn't worth it to GOIG maybe to the share price. I think they could reduce the cost to some major corporations by the 2 million right now and not be out of pocket a damn thing and get far more bang for the buck. Now when GOIG is rolling and has plenty of money to spend on a Super Bowl ad then that would be to get more eyeballs and maybe more customers. You don't spend tons of money you don't have in my opinion. Discount your service to companies that can get the name and service out to the public and you are ahead of the game.