justwinbaby... advertising frequency has a far greater impact and reach than a one-time splash. Marketing 101. And, 1/8 page is large enough to get noticed.
Not necessarily at all. PLACEMENT is key to being noticed, not frequency. It all depends on how/where the ads are placed. You can advertise 7 days a week, but poor placement will guarantee that we don't get any bang for our buck. If these are 1/8 page ads that are placed in the classified section of the paper, I think you can count on that as wasted money. I am wary of the ad placement/position within the WSJ. A full page ad, on the other hand, can be nicely sandwiched in the front section, or in the business section. I'm just a little "gun shy" about the ads since Ike seemed so excited about the "classified" ads we placed in the, what, multi-thousand editions of the free newspapers thing he did some time ago. That campaign appears to have been a total bust.
I'm keeping fingers crossed that they are placed properly. Another question I'll submit to Brendan.
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