I see them grabbing at businesses that produce seemingly different products but could be marketed in similar ways to similar groups. This may be a stretch but if they were smart they would try to cross their markets. Supplying Billabong with product allows them to also market rebreathers to some extent to a market that has the potential to buy into it. I see DTRO moving towards a sort of Vertical Integration structure. If not through the products sold, then through linking markets to each other so that they can increase profit margins in all markets involved.