Don't know if this had anything to do with today's price movement.
The interview highlighted the company's product line, record sales, light therapy tx. for arthritis as an alternative to Cox-2 inhibitors. Cullimore did reference Philadelphia TV stations highlighting the Solaris light therapy equipment that helped Terrell Owens get back on the field.
The company company sales are 5X the level they were 10 yrs. ago and characterized itself as a microcap but not a fledging microcap due to it's 25 year history.
I am only vaguely familiar with ceocast so I do not know what kind of consideration they received for doing the interview. It seemed pretty straight up and not pouffy.