Replies to post #3019 on China MediaExpress Holdings, Inc. (fka CCME)

[GorillaGorilla]

CCME's advertisement blocks: how do we know they run mainly adverts on the airport routes?

cheers

rich

[sfitz]

While Gene's model was flawed, I actually appreciated his attempt to create a model. As wefe has done for CHBT, a reasonably good model will support whether CCME's sales are believable and preempt any short attacks.

(It also forced me to check my own homework and not be lazy to accept a company's numbers at face value. Traders aren't as interested in this, but investors are.)

Anyway, I think it would be worth it if folks here work on a model and publish it similar to wefe. Sure it will be full of assumptions, but rather than bombard Jacky with "suggestions" on how to do his job better, people could ask for better disclosure of assumptions that make CCME's business more believable.

I came to the same problem with Gene's model as Millstone - that the airport segment was completely off because he was trying to apply known inter-city segment assumptions to the airport segment.