1. It sounds dull -or even better, ridiculous 2. It does something dull 3. It does something disagreeable 4. Its a spinoff 5. The institution doesn't own it and the analyst don't follow it 6. The rumors abound: it's involved with toxic dumping and /or mafia 7. There is something depressing about it. 8. Its a no-growth industry 9. Its got a niche 10. People have to keep buying it. 11. Its a user of technology 12. The insiders are buyers 13. The company is buying back shares