I don't doubt that, my point was to refute his unfounded post that OxiClean didn't advertise and made it to the big leagues. Also it will never be know if OxiClean had it right in their first attempt in their DRTV campaign, or if adjustments were made to schieve success. All we are allowed to see is the end result of an amazing growth company that made it from the mom and pop setting to the largest US retail chains.
louisa excelllent question. I've thinking that for a long time. It seems obvious to me that looking at what made another product succeed when another has/does not could find out some ways to change the sales strategdy. //