IMHO, considering the fact that he announced in a PR the animated Terminator project, I believe he has conveyed rights to HH. HH shareholders would benefit from the results of the movie, just like other movies and projects HH is working on.
As far as the rights being incorporated into the value of the company, I am not talking past financial statement values (2009 or before) but current value(2010) which should contain the value of the rights based on the fact that he PRd a project using the rights for HH.
Speaking of GAAP, the animated film rights are considered an intangible asset.
General principle for recognising intangible assets
The entity shall recognise an intangible asset as an asset if, and only if:
1. it is probable that the expected future economic benefits that are attributable to the asset will flow to the entity;
2. the cost or value of the asset can be measured reliably ( other companies have sold film rights so IMHO it can be measured)